The dramatic case of the double murder of Villa Pamphili has rekindled the debate on Tax credit and more generally on funds for cinema and audiovisual. The alleged killer, Francis Kaufmann, would in fact be involved in an alleged state scam to obtain over 800 thousand euros for the realization of the “Stars of the Night” ghost film. A scandal that pushed the ministry to a narrow on the granting of contributions and relief, with rigorous checks. But that of cinema is not the only world to benefit from our money. Music and other art forms also have the opportunity to obtain economic advantages. Including i video clip. Including those of Fedez.
Yes, because also the video clip of “stupid choices”, a song signed by the rapper with his colleague Clara, obtained the contribution of the Ministry of Culture for the realization. Let’s be clear: it’s all absolutely lawful, all regular, this is not under discussion. These are more than anything else a speech of opportunity: the video clip is packed with brands. They range from alcohol to cars, passing through Rayban. Also in this case it is all rightly reported: “The video contains products for advertising purposes and products not suitable for consumption by minors of 18 years”. And again, the invitation of common sense: “Drink responsibly!”. But in short: for which merits the ministry should have contributed to the realization of the video clip?
It is not a judgment on the talent of Fedez or of Clara. But objectively it is difficult to glimpse a valid motivation for the granting of public funds. But the case of “stupid choices” is one of many: among the most recent we can mention “stupid things” by Alessandra Amoroso, “What a taste is” by Fabri Fabri and Trentaini Pietro and “I am not me” of Noemi, perhaps less “branded” than the video clip of “stupid choices” but supported by the Ministry of Culture.
But how much money are we talking about? The contributions will be disclosed in several months, in the spring, but the current rules As regards the tax credit, they speak clearly: for the production of training and research works and video clips a rate of 40 percent of production costsfor a maximum amount of 80 thousand euros by work. Without forgetting the other types of contribution available.
The possibility of accessing the incentive was provided by the former minister Dario Franceschiniwhich in 2020 included the video clip among the works admitted to the tax credit. “It is a work of art”, his explanation at the time. Manufacturers can therefore access a tax credit exactly as it happens for other short works, a tax discount that gives a big hand to the productions, large or small. The measure is aimed at capital companies, Italian or in any case with taxation in Italy, with a minimum paid share capital, in compliance with tax, social security and insurance obligations, as well as with regulations on safety at work and collective bargaining. The work must comply with some objective requirements, such as originality, public dissemination and formal recognition as a audiovisual work through the MIC dgcole portal.
In the latest document made available by the Ministry of Culture with the list of video clips that have had access to the Tax Credit there are six works, all six of Warner Music Italia, for a total of just over 60 thousand euros. To find out the contributions of the works of 2024 it will be necessary to wait some time.
But be careful. Tax credit to video clips is a different ends than that provided for albums. Those who produce record works have the possibility of serving 30 percent of the investments supported for a maximum of 75 thousand euros to works and 2 million in the three -year period for a tax level. The list of those who have benefited is much more thick and saw the Sugar triumph with the album “Free Love” of the Negramaro, which as highlighted by the Sole 24 hours It does not appear in the first hundred seats of the top of the music of Fimi GFK.
Arrived in the tenth year of life, the Tax Credit Music It has encouraged almost a thousand works, including 811 Indie Label and 183 records by Major. A total of 17 million euros in tax credits, whose 54% went to independent record companies while 46% won the multinationals of music.
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