Quality and mechanics of the “bet”: that’s why Chinese games earn millions

Between bankruptcy projects, wrong decisions, poor quality productions and gusts of layoffs, thevideo game industry A rosy period is not passing, especially in the West. And while I study, I close, titles are …

Quality and mechanics of the "bet": that's why Chinese games earn millions


Between bankruptcy projects, wrong decisions, poor quality productions and gusts of layoffs, thevideo game industry A rosy period is not passing, especially in the West. And while I study, I close, titles are deleted or postponed continuously and historical series close in an ignominious way, there is a sector of industry that grinds tens of millions of dollars every month, namely that of Gacha Games.

At the basis of these games there is the mechanics that from them the name, which consists in the expense of currencies in-game To obtain objects, cards, characters, enhancement and anything else in a very similar way to that of the machines that we have all used at least once, in which a coin is inserted to obtain a small capsule containing a random toy.

This kind of videogame productions became popular in Japan in the last decade, and then spread also in the rest of Asia and land in the West, where over the years it has obtained growing and linked popularity, according to many, to a purely psychological aspect: the mystery linked to the “bet” made with the expense of one’s resources, with attached anticipation, excitement and joy if we manage to achieve what you wanted. A mechanism similar to that of gambling, but which alone is not enough to justify the immense success of titles such as Genshin Impact, Honkai: Star Rail, Wuthering Waves or Zenless zero zone.

And in fact, in addition to the pressure of certain “keys” in our brain, these games can count on being free to play And designed for smartphones, two elements that only open the doors on a boundless slice of users. In addition, they are also productions of very high quality From numerous points of view, including animations, narrative, characters design (many times procuaci, it should be underlined, and it is a choice that certainly attracts a good slice of players), musical sector and combat systems. To all this, the Patches released at a regular paceeach of which adds new characters, objects, mechanics and time in time, so that the players are encouraged to return, they never remain short of things to do and do not crowns in the possible boredom deriving from having to complete only the daily missions to obtain resources.

This complex puzzle, according to data, seems to work very well. Between January and February the three top titles of the Mihoyothe “Mother” Chinese development house of Honkai, Genshin And Izzz and the main giant in the sector, have scored overall earnings 267 million dollarsa dizzying figure and a sign that this subgroup of the videogame world enjoys a much better health than many others.

Of course, the proceeds of the gacha they vary a lot from month to month based on the positive or negative reception of the new content by the community, but the fact that new titles are continually released (see Arknights: endfield And Anastcoming in the coming months) and that even those with several years behind them continue to receive new updates are evident indicators of the fact that it Asian tsunami (and above all Chinese) In the world of video games it is far from the exhaustion.