On the occasion of the new school and academic year, Samsung confirms its commitment to training and disseminating the digital skills of young people in Italy, offering through its program Together for Tomorrow! Enabling Peopletraining moments at various levels, to support students in acquiring the fundamental skills linked to the world of innovation and digital and to develop the soft skills necessary to effectively enter an ever-changing world of work.
An exceptional testimonial
This year the company has chosen an exceptional testimonial to shed light on the great theme of STEM subjects, to tell how scientific thinking is present around us and how it can contribute to generating positive change for an all-encompassing future. It stands for innovation, but above all for sustainability. It’s about Carmen Panepinto Zayati, graduated in Electronic Engineering and master’s student in Biorobotics in collaboration between the Scuola Superiore Sant’Anna and the University of Pisa, as well as winner of the 2020 edition of Samsung Innovation Campus.
She will be the protagonist of a campaign on air on the social channels of Samsungwhich aims to explain to young people what scientific-technological disciplines (Science, Technology, Engineering and Mathematics) are and to explain the many reasons why they are useful and advantageous. Suffice it to say that in 2023, 7% of students abandoned their studies in the first year and in 2024 only 16% of Italian graduates chose STEM disciplines.
The campaign, which will remain online until November, includes a series of video contents in which Panepinto explains the importance of scientific subjects and how they help us understand many aspects of our daily lives. Furthermore, in the videos, Panepinto retraces his educational path, highlighting the opportunities that a career in STEM subjects can generate in the world of work and the effect on society.
“Samsung’s choice falls on Carmen not only because she won Samsung Innovation Campus, a Samsung training project that introduces young people to the topics of IOT and artificial intelligence, but first of all for her ability to be close to her peers. In an era where young people “chase” role models, we believe that Carmen is an “influencer”, in the sense that she has the ability to represent a positive role model for her peers, with particular attention to the female population, where the issue of the Digital Gap it is still an extremely current topic” he explained Anastasia Buda, Corporate Citizenship & Internal Communication Manager by Samsung Electronics Italia.
The Samsung Innovation Campus
The training program is also back Samsung Innovation Campuswhich aims to accompany young people on an innovation journey, to guide them in new professional scenarios in the digital field. The new edition, starting in the next few weeks, involves five universities distributed throughout the country, Italian excellence in STEM education: University of Genoa, University of Pisa, University of Roma Tre, “Gabriele D’Annunzio” University Chieti – Pescara and Alma Mater Studiorum University of Bologna.
What it’s about
The initiative consists of a real advanced training course, focused on digital issues, AI and the Internet of Things first and foremost, which will integrate with the university courses already started and for which training credits may be recognized. In addition to participating in traditional theoretical lessons, students will also be asked to develop a group project, to put what they have learned into practice and immediately immerse themselves in a concrete experience and thus get closer to the world of work.
Samsung, in collaboration with the various universities, will make available the experience and skills of its professionals who will work alongside university professors to help students acquire advanced digital skills on topics such as Artificial Intelligence and Internet of Things applied to the Consumer Electronics, Machine Learning and Cybersecurity product market,
while enhancing the skills of ideation, project management and problem solving, the so-called transversal skills, i.e. those skills relevant to becoming professionals prepared to face future challenges.