Second NBC NewsTaylor Swift’s overall popularity among registered voters declined from last year, from 40% in 2023 to 33% this year. While in 2023 16% had a negative opinion of her, now it is 27%. About 26% of independents have a positive opinion of Swift, down from 34% in 2023.
The NBC News poll, released two Fridays ago, details precisely how Swift’s endorsement did not get the reaction and impact that Democrats hoped and expected.
In addition, among the Republicansopinion only degenerates. The same NBC News poll found that Republican voters are increasingly annoyed by Swift and her “unsolicited” political endorsement statements. 47% of Republicans said they had a negative opinion of Swift, up sharply from 26% last year. Just 12% of Republicans say they have a positive opinion of the singer, down again from 28% last year.
Now all that remains is to see how these perceptions will translate into votes. Meanwhile, L‘Election Day is fast approaching, and former President Donald Trump appears to have a significant lead on Kamala Harrisespecially on those economic issues deemed crucial by voters.
Economic concerns are clearly influencing the vote: 26% of voters identify the economy, unemployment and employment as the most urgent challenges for the country. On these key fronts, Trump he is perceived as more competent than Harris.
Despite the low unemployment rate, the increase in prices it has eroded family budgets, making the cost of living a defining issue that increasingly pushes voters to look in the MAGA direction.
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