I Tik Tok I can’t stand it, but they are my own. I have an account but I never use it, also because as soon as I entered it I immediately understood that air was pulling, bye bye. In any case, it is not that it amazes me too much, but every time the data on the use of social media come out, however, I remain impressed, especially by Tik Tok. Last updated: In February 2025, each Italian user passed on average 411 minutes on Tiktok. In a month, that is, six hours and fifty -one minutes of Scroll. In the meantime, Instagram stops at 322 minutes, practically a Slow platform. Making two accounts: in a year, it means about 82 hours on Tiktok, that is, less than three and a half days in a row watching videos that we will never remember, a kind of vigilant coma in installments. To see people who wear makeup with vinyl glue, dogs who dance, boys who pretend to be fainting to test the fidelity of the girlfriend, tutorial on how to cook carbonara with coconut milk, grandparents that fall into the pool, tattoos made with a uniposca, the make -up for the definitive “glow up” using three slices of cucumber, clean seats with a lamp, and the inevitable. Motivational video with a phrase like “If you want something you have never had, you have to do something you’ve never done”, while a guy runs in the rain with the spirited eye and epic soundtrack. Yet it’s a Chinese box to make money.
In the meantime, Zuckerberg said that Tiktok is the most serious threat to Facebook and Instagram, and I understand it: Meta has lost from 3 to 6 billion dollars in advertising because for people it is more fun to look at one who pulls the cream in the face rather than posting their brunch (not that those who post everything they eat are an intellectually elected species, even less, I would say: the abyss of Tik Tok). Among other things, in the United States Tiktok was removed from the App Stores for almost a month and, just reintroduced, the downloads increased by 60%. How to ban the desserts to a child and then leave him the whole pastry. Obviously we always go back to the algorithm, the real engine of re -cylinder from Tiktok, which analyzes over 80 signals, and makes an intelligent use with the AI: how much remains on a content, how much you concern it, how much I ignore it, how much you hate it, but you cannot stop looking at it. He knows you better than your partner, and above all he does not give you what you like, but what blocks you there, with a red fish expression.
There are those who speak of dependence, but it seems to me a moralistic discourse, and above all as if it were imposed from above: users choose what to see, what to shake, so what to do? It is like the audience of a TV program, inversely proportional to what makes you think, there is little to do. In Italy Tiktok has fewer Instagram users: 18.3 million against 25.7, and however wins the same, because it does not matter how many you are, it matters what you are left, and Tik Tok is a moschicida card to spend two hours a day looking unknown that launch the detergent for the dishes on, with a Romanian song remixed in the techno version under the base of a Romanian song.
This translates into economic terms: I guess if he was alive today Socrates, who knows: maybe he would commit suicide with the cicuta without the need for a death sentence. Or maybe he would have a tik tok channel where Plato -shaped pancake cooking.