It is an absolute novelty that WhatsApp It is about to introduce and reserved for some companies: it is a test program with which Meta will offer a certain number of monthly credits In order to send Broadcast messages to its customers.
How it works
First of all, we explain that thanks to the broadcast messages you can send the same content to multiple contacts simultaneously and each of them will receive the message as if it were a private conversation and will not see the other recipients. In the specific case, the experts of Wabetainfo they let these credits “they will allow companies to send additional broadcast messages to their customers without having to immediately sign a paid subscription “.
How long the test lasts
The program for companies that will decide to join this free trial will last six months during which Whatapp will provide the same number of credits monthly until the natural expiry of the trial period. In this way, experts in the sector will be able to evaluate their efficiency and impact on marketing and communications strategies by deciding after 180 days whether to continue paid or whether to stop. “This company test program applies exclusively to broadcast messages, since the normal individual messaging with customers will remain unchanged and will continue to work normally “, experts say.
The objectives to be achieved
Every day are more and more WhatsApp users who control the section relating to updates where, in the near future, services and products that can buy can also have an eye on. This possibility can truly reap to many companies to increase their customers: with the new opportunity there will be no risks to experiment with the advantages of Broadcast messaging with the new limitations. “The test could help companies evaluate whether it is worth subscribing to a paid plan to further extend the monthly transmission limits. Alternatively, the trial period could encourage companies to explore more scalable and without restrictions communication methods, such as state updates or WhatsApp channels “.
The limitations
Wabetainfo He explains that the new program is not said that it is available everywhere all over the world but that WhatsApp could only make it available in some countries or some accounts that fall into certain criteria and requirements.
Not only that, but the conditions and terms could undergo changes at any time reserving the right “to modify or interrupt the program without notice and its discretion, also for companies that have already accepted and joined the test program. This means that participating companies must be aware that the test could end unexpectedly “.