A bit like Netflix, but to have in exchange for technology. This is the philosophy of Subbyx, a brand that starts from the word “subscription” and which, in fact, means to sign a subscription to have the tech object of desire. An approach to the different market compared to the traditional one, explains Filippo Rocca (CEO and founder of the company), “because all the existing formulas always tend to the financial form, based on how much you go to commit you a congruent installment is proposed. We make the reverse: the asset remains in our property, and this allows us to give the user a peaceful use of the device”.
The results reward this model: just over a year after the launch, the Italian startup already almost 12 thousand active subscription and has now inaugurated the complete restyling of its website (Subbyx.com) with the introduction of the Subbyx Box, a new way of accessing technology that shifts attention from possession to experience. In short: the new site is not only aesthetic, but a strategic transformation conceived and made internally to improve user experience and make navigation more personalized, always keeping the concepts of simplicity, sustainability and accessibility in the foreground.
The Subbyx Box should be added to the two already existing formulas called Johnny and Teddy, “which are then two subscription models that meet the customer’s needs -explains Rocca -: in the first case you pay a fixed installment and every year we guarantee the change of the product with that of the next generation; in the second the progressive installment it drops following the drop in the value of the product”. All this by adding the subl artificial intelligence! Me, which becomes the central part of the interaction with the user. A digital assistant designed to offer immediate, objective and tailor -made support in choosing the service or device that best suits their needs: “The thing that struck me is that 80% of sales are still done through a physical channel. Subl! I is our way of simplifying the decision -making process: it is inspired by the real behavior of users, who are looking for online advice and compare dozens of options before buying a product”.
It was then said of Subbyx Box, the other novelty. In this case, philosophy is “choose not to choose”, that is: just select a band of experience (base, plus or premium), indicate some preferences (such as screen size, memory or operating system) and define a monthly budget. At that point it will then be Subbyx to select and send the perfect device, guaranteeing adequate performance, certified reconditioned quality and up to 30% saving compared to classic catalog season tickets. The “Box” service is currently available for Android and Apple reconditioned smartphones, but still Subbyx has in its offer not only PCs or tablets, but also audio products or ranging in the world of Smart Home and Beauty.
“The goal – explains Rocca – is to create an intelligent and sustainable economic circuit: the new product enters our warehouse only with a subscription started and on the refurbished we commit ourselves to being good at putting them back in circulation as much as possible”. In short: it is no longer a question of purchase, but of fluid and tailor -made access to what we really need. A deconstructed and winning model, as Netflix teaches.