02Jan 25
The coming year…
Facebook, Twitter, Instagram, YouTube, Whatsapp, LinkedIn, Snapchat and probably many other unknown or forgotten “social networks”. More and more connected, more and more virtual, more and more social and sharing. Who would have thought ten years ago that we would become like this? Who would have thought today, getting on a Milanese subway carriage, not to find anyone reading a newspaper, a book. But now this is the trend. My children say “that with the smartphone you can do everything…”. It will certainly be like this. It is certainly like this for this new generation which, it must be admitted, is not as idle and big-bodied as people want to say…But perhaps it is also a matter of habit. It’s like getting up in the morning at 6.30 to go swimming in a pool or going out at dawn on Sunday morning for a run when it’s raining or snowing outside. At the beginning it’s tragic but then, little by little, you get to enjoy it. It’s the pleasure of doing something physical when a lot of things are now done in front of a PC screen. It’s the taste of fatigue, the sweet soreness of your legs or arms after a workout, the pain of a blow that you can savor a little when you get into bed. We have extraordinary abilities to adapt to everything. The good and the comfortable are done in a moment, the bad and the inconveniences take a little longer but then you get there. That said, when faced with a year that presents itself, excellent resolutions are always made and sport should be put at the top of the things to do. At least looking at the data Cones who don’t see us among the excellent countries. On the contrary. Italy is in the top 20 of the laziest nations in the world with over 24 million sedentary people which, translated into percentage, gives a result that sends shivers: four out of ten Italians not only don’t do sports but don’t move at all. And all this is not a good sign and above all it is not a good life if you consider that we Italians are the most avid “social” surfers with an average of 2 hours a day, about half an hour more a day than European average. And, again in Europe, we are the country with the largest number of mobile phones. In short, we are becoming an increasingly digital-dependent, increasingly social and increasingly “sharing” population. Maybe a little lazy, bruised, fat and out of breath after a flight of stairs. But these are details…