TIM changes pace in its relationship with consumer customers and launches TIM Star, the new free loyalty program designed to enhance relationships that are consolidated over time, transforming them into concrete and growing benefits. The initiative is part of a broader strategy that puts the customer at the center of attention, with the aim of enhancing not only participation, but also permanence over time and the offers activated, recognizing the value of those who have chosen TIM for several years and offering an increasingly simple and personalized experience.
Available from today on the MyTIM App and on tim.it, TIM Star represents the evolution of the previous TIM Party, aiming to be increasingly closer to customer expectations. The initiative, born from listening to people, strengthens the bond with TIM, through a clear, simple and progressive path: every month the program will offer prizes – through participation in competitions -, discounts and dedicated initiatives, with an offer that combines utility, simplicity and truly useful advantages.
TIM Star is divided into four levels defined based on the duration of the relationship with TIM or the active offers: Silver for those who have been a customer for less than 3 years, Gold for less than 6 years or with a TIM Unica offer, Platinum for those who have been a customer for less than 10 years or have a TimVision offer or an installment product with TIMFin financing, finally Diamond for those who have been a customer for over 10 years or have an active TimVision offer with DAZN or TIM Energia.
A structure that immediately translates the principle underlying the program: the longer and more complete the relationship, the greater the recognition. This way Diamond customers will receive maximum benefits. The Star Points system contributes to making the experience even more dynamic, which accumulate based on the level of loyalty, active offers and services and interaction with the program. The more the relationship consolidates, the more the advantages increase. Customers can thus access prizes, discounts, dedicated content and exclusive opportunities, in a path that enhances both the continuity of the relationship and involvement.
On the occasion of the launch, all new members will receive a free one-year digital subscription to the magazines GQ Italia and Vanity Fair Italia and will be able to participate in exclusive competitions with the chance to win an ‘all-inclusive’ trip to America for the Football World Cup, but also PlayStation 5 and Smart TV, as well as a gourmet experience for two people in some of the most renowned restaurants in Italy on the TheFork circuit. The program also includes TIM offers on selected services, promotions and devices, as well as dedicated benefits and discounts from partners, including Lego, Esselunga, Virgin Active, YOOX and many others.
The program also offers an integrated experience between digital channels and TIM stores distributed throughout the territory: for example, it will be possible to book online a promotion for the purchase of a new smartphone with TIMFin financing with the possibility of picking it up and paying for it directly in TIM stores, thus combining digital convenience and direct assistance.
TIM Star will soon also be available to those who are not yet TIM customers, offering the possibility of joining the program and discovering its advantages. A choice that broadens the potential audience and makes the project not only a loyalty tool, but also a channel for approaching the TIM world.
The initiative is part of the customer platform strategy, offering a model in which digital innovation, personalization and attention to customer needs become fundamental levers for improving customer satisfaction and involvement. An approach that simplifies the relationship with the customer and guides him in an increasingly advanced digital ecosystem.