The shareholders’ meeting of Conad Consorzio Nazionale (supermarkets) unanimously approved the budget for the 2025 financial year. The consortium, made up of delegates from the five large territorial cooperatives (Conad Nord Ovest, Conad Centro Nord, Cia-Commercianti Indipendenti Associati, Conad Adriatico and Pac 2000A), recorded growth in all economic-financial indices. Among the main factors of this result is the performance of private label products (MDD), which reached a turnover of 6.5 billion euros, with an increase of 5.7 percent in value.
The numbers of branded products
In large distribution chains, private label, i.e. products sold directly under the supermarket’s name, represents an increasingly significant market share. In Conad supermarkets this share reached 33.8 percent in 2025, a figure higher than the national average and close to the levels of the main European markets. According to company data, 24 percent of Italian families choose the brand’s sales points precisely because of the offer of Mdd products, which confirm themselves as a central tool for customer loyalty.
Positioning on the market
NielsenIq data updated to December 2025 indicates that total awareness of the Conad brand among consumers has reached 95.9 percent. The brand also records a “Top of Mind” value – that is, the first brand that comes to consumers’ minds when talking about large-scale retail trade – of 18.5 percent, the highest figure recorded in the sector. In international rankings on the reputation of Italian brands, the company ranks seventh in the Brand Finance Italy 100 2026 index and nineteenth place in the Kantar BrandZ 2026.
The development of pet shops and digital
The company’s commercial strategy has focused on the diversification of sales formats and digital services. During 2025, the PetStore Conad specialized stores reached 200 points of sale, distributed in 17 Italian regions. At the same time, the consortium extended the activities of the HeyConad digital platform, which in addition to online shopping has integrated travel sales services, insurance policies, health and pet care products.
Lusetti: “Cohesion between members”
The president of Conad, Mauro Lusetti, commented positively on the approval of the budget, underlining that the financial year showed growing economic-financial indices. Lusetti attributed the result to the “cohesion between the members” and the managers of the cooperatives who participate in the board of directors and internal management. The president also recalled the role played by the national consortium during the year in relations with public institutions, intermediate bodies and social partners.