The non-food discount chain Action continues the expansion of its commercial network in Italy with two new simultaneous inaugurations, scheduled for Saturday 23 May 2026. The new stores will open in Casalgrande (Reggio Emilia) and Bovalino (Reggio Calabria). With these openings the brand reaches a total of 229 stores on the national territory, marking the twelfth and thirteenth inauguration since the beginning of the year.
The map of the new stores
The Casalgrande store represents the brand’s debut in the province of Reggio Emilia and brings the total number of active stores in Emilia-Romagna to 12. In Calabria, the opening in Bovalino increases the chain’s presence in the region, where the points of sale rise to five in total, two of which are located in the province of Reggio Calabria. The Emilian store is located in via Statale and covers an area of 909 square meters, while the Calabrian one is inside the I Gelsomini shopping center, on state road 106, with an area of 829 square meters.
Employment and new jobs
The opening of the two new stores has a direct employment impact on the territories involved, with the creation of 38 new jobs overall. The company composed the work teams by assigning 19 collaborators to each of the two structures. The general director of Action in Italy, Maurizio Oprandi, explained that almost five years after the brand’s entry into the Italian market “the response from customers confirms the solidity of the proposed commercial model”.
The business model and prices
The two stores will apply the brand’s standard commercial formula, which includes an assortment of around 6,000 products divided into 14 different product categories, ranging from DIY to household items, up to toys and food products. The sales model is based on the constant turnover of goods, with the introduction of 150 new items every week, and on a low pricing policy: over two thirds of the overall offering on display is sold at a price of less than 2 euros.
The environmental sustainability criteria
The new stores were built following company standards aimed at reducing environmental impact. The structures use LED lighting systems and have no connections to the gas network. When it comes to goods, the company uses wood from sustainably managed forests and largely Better Cotton-certified cotton. Furthermore, since 2022, the cocoa used in the chain’s branded products has been Fairtrade certified.