Blupeople Mission, the first Bluvacanze group trip, is underway
Content creation and fun workshop on board MSC Fantasia: we set sail from Genoa on 9 December with digital travel creators Simone De Ruggiero and Cristina Redaelli.
The holiday is enriched with special content: learning to create engagement with social media
With Blupeople Mission the Bluvacanze Group launches the first group trip, coordinated by its Travel Creators, Simone De Ruggiero and Cristina Redaelli. Part of the digital team since April 2024, the Blupeople are the faces and voices of the social media TikTok and Instagram @bluvacanzeofficial who from this year tell about experiences and destinations to an increasingly large community of travelers and followers.
After seven months of missions and narratives, for the Blupeople it is time for the most important Mission: leaving on December 9th together with their followers on a cruise, from Genoa towards the western Mediterranean aboard MSC Fantasia. The all inclusive drinks package is 8 days and 7 nights, with special content.
In fact, it is not just about navigation and entertainment between sporting activities and dancethe F1 simulator and the XD theater, but of a travel experience that will involve the group with dedicated training on content creationtherefore, the production of texts, articles, images, videos and audio for your social channels.
The agenda of the cruise days will be marked by the right balance of activities according to the preferences of Gen Z travellers, as can be seen from market research: 40% of visits in the company of Blupeople, 25% workshops with content creators, 20% party and entertainment, finally 15% relaxation on board.
The content creation workshop is included in the package: both in “classroom lessons” mode but above all practical exercises to try out the digital tools necessary to publish professional videos, which will be viewed together with the experts and corrected. The target? From 18 to 35 years old.
During the week of travel, a real course is offered on storytelling techniques, on the use of a work tool such as your smartphone, as well as photography which is the basis of video making. Finally, it will specifically deal with Instagram and TikTok, explaining the basic elements of communication for these social channels and to grow in the number of followers.
Blupeople Mission is amplified with an extensive B2C communication campaign which includes the launch on the Meta channels and on TikTok through a video of the protagonists themselves, the dedicated landing page on Bluvacanze.it while B2B materials are made available visual available to Bluvacanze and Vivere&Viaggiare travel agencies, actively involved in the promotion and go-to-market of the holiday package.
Look at the Blupeople Mission landing page: Blupeople Mission – Bluvacanze
Bluvacanze Group
Owned by MSC Cruises, the Group operates industrially in the tourism sector with three different legal entities: Bluvacanze dedicated to tourism distribution, Going to Tour Operating and Cisalpina Tours to Business Travel and MICE (Meeting Incentive Congress Event). In particular, Bluvacanze is in fact the largest travel agency in Italy with around 300 owned sales points, in addition to another 600 independent agencies affiliated to its Blunet distribution hub. The Going tour operator specializes in personalized and tailor-made trips, with 40 destinations scheduled, but has 4 further operating divisions, such as GOING4You which is a B2B digital platform for dynamic packaging, Going Resort for holidays in dedicated and exclusive structures for the Italian market, Going4Cruises for stay extensions combined pre/post cruises in the most important international home ports of MSC Cruises, Going2Italy for the brand new incoming program and the marketing abroad of the best tourist experiences in Italy to luxury targets. Finally, Cisalpina Tours is the group’s TMC (travel management company) which organizes and manages the business trips of 800 client companies, both national and international, for approximately 2 million transactions per year. In addition to business travel, Cisalpina is dedicated to the organization and management of corporate events, incentive trips, conference programs and has an internal live communication agency called Out of the Blu. The Group is based in Milan and owns 4 other branches in Turin, Rome, Padua and Naples. It is present with offices in New York, Turkey, Cyprus, Brazil and Hamburg with a program of further openings in Europe (Madrid, Paris, London, Geneva) and in South Africa.
Press Contacts:
Paola Baldacci
Corporate Communication Manager
Bluvacanze Press Office
Bluvacanze Group Marketing Management
- 02-881261 – mobile 335 7303450