In four years the App Store has blocked transactions potentially fraudulent for over 7 billion dollars. Since the launch of the App Store in 2008, the Cupertino company has continued to dedicate resources to the development of cutting-edge technologies aimed at guaranteeing users a safe and secure app download experience, as well as offering each developer a dynamic platform and innovative for the distribution of your software.
Some numbers
Over the years, Apple has made its more and more effective anti-fraud measures to address growing digital threats and protect users. Apple teams constantly monitor and analyze fraudulent activity on the App Store, using sophisticated tools to remove malicious users and strengthen the integrity of the App Store ecosystem. Between 2020 and 2023, Apple has prevented suspicious transactions with a total value of more than 7 billion dollars, of which more than 1.8 billion in 2023 alone. Furthermore, during the same period, more than 14 million stolen credit cards and more than 3.3 million accounts were blocked were banned from further transactions. As reported in its fourth annual fraud prevention analysis, released today, Wednesday, May 15, Apple rejected more than 1.7 million applications during 2023 for not meeting the company's high standards for privacy, security and content. App Store.
Pirated app
Apple's commitment in the field reliability And safety it extends beyond the App Store: in the last 12 months, the company has identified and blocked more than 47 thousand illegitimate apps on pirated stores. This type of control also protects those who develop legitimate apps, which could be modified or used to disguise malicious software in order to distribute it on these platforms. Additionally, over the past month Apple has blocked nearly 3.8 million attempts to install or launch illegally distributed apps through the Developer Enterprise Program, which allows large organizations to deploy internal apps for their staff.
Advanced controls and technologies
In 2023, the team reviewed nearly 6.9 million apps and helped more than 192,000 developers publish their first app. Using automated processes and manual reviews, they rejected over 1.7 million apps for privacy violations and fraudulent activities. Additionally, they detected and removed deceptive apps that pretended to be harmless but turned into malicious software. Ratings and reviews are important to users and developers. In 2023, Apple removed nearly 152 million fraudulent reviews out of more than 1.1 billion ratings processed.
Financial transactions
Apple is also committed to protecting financial transactions through Apple Pay and other secure technologies, preventing more than $1.8 billion in fraudulent transactions in 2023. By using advanced anti-fraud technologies and manual controls, Apple has avoided thefraudulent use of more than 3.5 million stolen credit cards and blocked more than 1.1 million accounts for additional fraudulent transactions in 2023.
The company continually invests in App Store security to ensure a trustworthy environment for users and developers.