There are 700 thousand less subscribers in the first quarter, a result, the one that emerges by consulting the data, certainly not encouraging for Disney+. The period examined, considering that the quarter ended on December 28, 2024, reveals a situation in contrast with regard to streaming services of the US giant. The Walt Disney Company has in fact closed with receipt of 5% increased to 24.7 billion dollars, income before the rising taxes of 27% to 3.7 billion dollars, and useful for an increased action by 35% to 1.40 dollars.
To make the situation worrying is above all the fact that the on-demand streaming service managed by Disney Entertainment records a drop for the first time starting from the moment of its market launch. Contrary to what could be expected, however, the CEO Robert Inver has not evaluated the data that emerged from this in such a negative way first quarter. The company reported that it has 124.6 million disney+subscribers, a share that translates with a drop of 0.7 million compared to the number recorded during the fourth quarter of 2024.
The evaluation that is made is inclusive of the data deriving from the analysis of HuluAmerican on-demand video streaming platform. The overall data of the two services speak of an increase of 0.9 million users (178 million subscribers), but Hulu has marked a encouraging increase of 1.6 million customers (at 53.6 million) and contribute to the “plus” sign, while Disney+, as mentioned, has negatively influenced growth with its 0.7 million bleeding.
But what are the reasons behind this drop? Certainly the recent increase in the price of subscriptions have decisively engraved and the tightness on the sharing of passwords in order to take advantage of the services of the streaming platform, coincided with the introduction of theextra useras already done by Netflix, in the United States, Canada and in some states of Europe.
“In the first quarter we witnessed exceptional performance at the box office of our studies, who had the first three films of 2024”said Bob Ingner, “We have further improved the profitability of our entertainment streaming DTC activities, we took an important step to progress ESPN’s digital strategy by adding an Espn box on Disney+”.
Despite the optimism expressed by the CEO, the forecasts for the second quarter They are not rosy, given that as regards DINSNEY+ the estimates anticipate a further drop in subscribers, however slight.