How are they social? I’ll start with Xwhere there are those who leave and those who arrive, and the narrative says that it is at a loss because of Musk, who however already bought it at a loss, paying three times as much (44 billion dollars), it was already full of bots and fake news, in short, already a dying bird. If you go to under each post and indistinguishable from bots. Furthermore, many with the blue check, because to make money Musk made it a payment, so even the accountant Rossi with fifty followers has the blue check, he feels important by paying for something that no longer means anything. In short, they post on X, if known, to be insulted, if unknown to insult those known. In the evening, however, there are spaces where groups gather to talk about their favorite topics. Anyone can participate, as long as they don’t say intelligent things. There are four fixed topics, if we want to exaggerate: Big Brother, various conspiracy theories, Big Brother, and various conspiracy theories.
What about the dear old man Facebook? It’s like the famous construction sites that pensioners watch, a catatonic social network. There is still someone who tries to write something serious, but even if you have 5000 “friends” and 5000 followers they read you in four, Zuckerberg decided, lowering the reach, especially after the failed agreement with the publishing industry, so if you post a link to a newspaper, not even those four see it (open Parente: wouldn’t it have been convenient for Western publishers to reach an agreement with social media and share the advertising?). On Facebook at least they don’t insult you, because you’re quick to unfriend them, but it’s also likely that most of those you’ve had among your friends for fifteen years are dead.
Instagram it is a closed social network, it is used to see what VIPs eat, where VIPs spend their holidays, on which yacht VIPs sunbathe, and for others to take the same photos to look the same as VIPs, in short, losers. Reels, short videos work, as long as they are not too long, a minute is already too much for social brains. The other day the heroic chemist Dario Bressanini decided to challenge the algorithms by announcing an attempt at five-minute informative videos, with the discouraged air of someone who already knows he will be punished by the algorithm. An entire economy of influencers and advertising revolves around Instagram, always the same, on how to download apps to lose weight, or how to write a book with AI without having skills and without even having to read it, and how to self-publish it (for sell it to whom? To readers who have an AI to read it for them I imagine).
How about Tik Tokthe stupidest reels always win, but even I sometimes end up in the loop, you see one, you see another, and after half an hour you ask yourself: “What the hell am I doing?”. There are many young people who don’t want to study because they want to make money with Instagram or Tik Tok, they think: if that guy succeeded, why not me? Make money and be known for finding something viral. For lazy girls, however, there is Onlyfans, although it’s starting to get a little crowded, and it’s also a sexist social network: if you don’t have boobs you’re not going anywhere.
The mystery is Threadsthe alternative to Twitter created by Zuckerberg. You enter it and it is full of girls, girls and ladies in sexy poses who invite you to follow them, and in fact they are the most followed. However, unlike , as if it were an algorithm programmed by a boy scout club. Once a month you remember it, you take a look, you think wow, and you walk away.
In any case, not even the shadow of books everywhere, the houses of VIPs and fake VIPs are devoid of them, but there are book influencers, of whom I learned from a press office source of a large publishing house that they are paid to sponsor the books. They don’t read either. On the other hand, if they read who would follow them.