The new frontiers of artificial intelligence and its operational applications in business and at C-levels ranging from the field of healthcare to the Internet of Things, from fintech to insurtech, up to privacy and cybersecurity are at the center of Mets-Milan Emerging Technologies SummitThe new event That Milan Fairthrough the knowledge unit Business International presents for the first time on 11 and 12 November in the spaces of Monte Rosa 91 in Milan. Initiative that can count on an important collaboration with Microsoft Italy as content partner of the event for the development of high added value content on the most innovative technological solutions and use cases by Italian organisations.
The artificial intelligence market in Italy in 2023 it grew by 52% with a value of 760 million of euros according to data fromArtificial Intelligence Observatory of the School of Management of the Polytechnic of Milan while recent estimates of Statesman predict that the dimensions of the world market of artificial intelligence will achieve 184 billion dollars in 2024 reaching $826.7 billion by 2030 with an average annual growth rate in the period 2024-2030 of 28.46%.
In an increasingly digital world, artificial intelligence is the star of a ecosystem much broader in which immersive technologies, the cloud, the Internet of Things and Web 3 are emerging and revolutionizing processes with great speed. It is a path of innovation, competence and excellence on which Fiera Milano has been aiming for years, thanks to the work of Business International, and through events such as AIXA – Artificial Intelligence Expo of Applicationsthe major event dedicated to real applications in the business world which will merge into METS after seven years of meetings and discussions with players and experts on the Italian and international market.
“New technologies and artificial intelligence are profoundly transforming the economic and social fabric at a global level – he explains Roberto Forestideputy general director of Fiera Milano –. Organizing a trade fair like METS is not only an opportunity to connect businesses, startups and institutions, but also a point of reference for promoting the culture of innovation. Furthermore, having Microsoft as our partner represents an invaluable added value. His presence will help enrich the event with high-level content, immersive experiences and unique networking opportunities for all participants and for those who want to be protagonists of the future.”
Microsoft Italy will support the event with technological content linked to the latest innovations in the field Generative Artificial Intelligence and with the program TO THE LAB born in September 2023, together with the ecosystem of the company’s partners, for businesses, public administration, professionals and students who want to reap the benefits of new technologies by supporting the responsible adoption of generative AI. The project, in fact, offers companies the opportunity to start testing GenAI in your organization and, together with Microsoft partners, identify adoption scenarios, also promoting opportunities for advanced trainingallowing professionals and students to acquire the skills necessary and help Italy accelerate growth.
“We are happy to collaborate with Fiera Milano and its knowledge unit, Business International to contribute to this important moment on the Italian market with the possibility of sharing with METS participants the best practices and case histories in the field of innovation and Generative Artificial Intelligence” commented Andrea D’OnofrioMarketing lead for Data & Analytics at Microsoft Western Europe.
Also worth highlighting is focus on technological drivers that are influencing the corporate world such as, for example, the immersive extended reality solutions. After the great attention paid in recent years to Metaverseright now companies, professionals and consumers are turning their attention to one new dimension of the virtual environment That it no longer sees its boundaries so well defined between physical and digitalbut it extends by offering contaminations important and new opportunities to be grasped to keep up with the times. The presence in the event also of OnMetaverse Summit – the event dedicated to world of mixed, virtual, augmented and extended reality which will form the soul of the event together with AIXA – is a strong signal of the interest in the demand coming from the new generations which today guide the needs of the markets.
A request that sees young people increasingly protagonists through new ways of interacting, choosing, purchasing and also enjoying products, solutions and contents. New methods of approach that no business reality can now underestimate and which are becoming increasingly central to strategies of the brands.