The economic war of social networks does not know the word truce. After the media prominence of TikTok in recent days, Instagram he takes the scene and launches Editsa new app for editing videos on smartphones. The CEO of Instagram has decided to seize the opportunity by announcing the launch of a new app for creating and sharing short videos. It will be called Edits, a complete suite of tools that should compete with CapCut.
The Instagram announcement
“Today we’re announcing Edits, a brand new app for making videos on your phone”said Instagram CEO Adam Mosseri in a video published on the platform. “A lot is going on in the world right now, and whatever happens, we think it’s our job to make the most engaging creative tools for people who make videos, not just for Instagram, but for the platforms out there.”added Mosseri.
The functions of the app
According to Mosseri’s promises, the new app, as well as new editing tools including green screen effects, text overlays, AI-based animations, automatically generated subtitles, sound effects and stickers, you will have the ability to share drafts with friends, a very high quality camera and new insights, with a overview of follower engagement. But not only that.
The new app, as stated by Mosseri and reported in the description of the app on the App Store, will provide an inspiration card to collect ideas and find creative ideas; a space dedicated to organizing drafts and ongoing projects; a tool to monitor user views and skip frequency. Among these innovations, obviously, theintegration with Instagram to easily export content and analyze performance in Reels. The platform will allow you to create videos of up to 10 minutes with a maximum resolution of 1080p.
The differences with CapCut
The differences with CapCutaccording to Mosseri, will be heard.
Responding on Threads to journalist Chris Welch of The Verge, he said that Edits will take a different approach than CapCut. The app, the CEO continued, will feature a broader range of creative tools, but will likely have a narrower audience. Meanwhile, the official release is scheduled for March 13, 2025