Artificial intelligence is ready to land on Instagram significantly, and will allow users and content creators to intervene on videos by modifying them during production or review with a series of new editing tools that will soon be available to everyone.
The news was spread among the millions of users of the famous social network by Instagram number one Adam Mosseri, who showed a preview of what this new technology based on the AI video generator should be able to do Movie Gen developed by Meta. Apparently from the video, which quickly made the rounds on the web, it will be possible to intervene in every single aspect of the video, making changes quickly and intuitively with simple text commands, therefore without the need to possess particular knowledge or skills in editing. scope of editing.
The Instagram leader explains and exemplifies in a practical way how, through a simple text promptevery single user will be able to change not only the backgrounds of the film but also the clothing and accessories worn or directly their physical appearance. A Mosseri dressed to the nines as a cowboy gives way to one wearing a funny outfit with plush toys and then is transferred to a beach where some people are around a bonfire, all in a very quick sequence that should demonstrate the great potential of technology.
What is striking, at least in the preview, is the fact that his movements or facial expressions absolutely remain fluid even during the transition phases from one situation to another recreated with artificial intelligence. In a subsequent sequence, the Instagram number one is projected into a snowy landscape and into a swimming pool complete with a baby hippopotamus, until he is transformed into a felt puppet.
At first glance it therefore seems to be an almost perfect instrument, but it is best to keep your feet on the ground, given that it is a sequence with very short clips and in any case only a preview: we need to understand if these qualities will remain unchanged even in the definitive version and with use over longer periods of time.
The precedent of Sora it should be, in this sense, decidedly enlightening: the previews of OpenAI’s video generator seemed almost impeccable, but when it was released all its problems emerged, disregarding the public’s great expectations.
It therefore remains to be understood whether things will go better with the new technology available to users of the Meta social network: for the moment there is no precise date regarding its release, but we know for sure that Instagram will be the first platform to experience it.