The smartwatch they are changing the way Europeans do take care of one’s health. To confirm it is the European Health Behaviour Survey 2025conducted by Ipsos on behalf of Huaweia research that involved users and health professionals throughout Europe. The most relevant data? Over 80% of smartwatch users adopted behaviors healthier, as an increase in physical activity and better quality of sleep.
Smartwatch as allies for well -being
The investigation highlights a growing sense of responsibility among European citizens, with 78% of interviewees who recognize one direct connection between lifestyle and health. Among those who use Wearable devices, such as smartwatches, the adoption of new positive habits are even more marked: 80% of users have said they have modified For the better, your lifestyle thanks to the monitoring of the body parameters offered by the devices.
The 5 most important metrics for doctors (and what patients want)
According to health professionals, the most relevant parameters to monitor are:
- Blood pressure
- Blood sugar levels
- Heart rate
- Saturation of oxygen in the blood (spo₂)
- Electrocardiogram (ECG)
Users, however, tend to focus more on sleephydration and Calories burned. A divergence that underlines the importance of educate consumers on the conscious use of digital health tools.
Physical activity and heart at the center of attention
The most used functionality of smartwatches remains the monitoring of physical activity, with 68% of users who consult it daily. 78% of Europeans reach at least the minimum level recommended by the WHO for physical activity. However, only 41% set a daily goal of steps, with an average between 7,000 and 8,000.
Also the health of Heart It is under observation: 53% of users check every day cardiac frequency and beat, while 46% consider these functions “key” in the choice of a smartwatch. Not surprisingly, 85% of European users evaluate health -related functionality as a priority element at the time of purchase.
The technology that anticipates prevention
A surprising data: 93% of health professionals received at least one Visit from patients worried about a smartwatch alert. A sign that these devices not only stimulate change, but also greater Attention to the signals of the body, favoring a more timely prevention. Huaweifor its part, is also pushing innovation on the front of medical credibility of the collected data, introducing advanced functionality in its devices such as the variability of the heart rate (HRV) and metrics with clinical certifications. “With the evolution of devices, wearable technology can fill the gap between personal monitoring and professional advice“, explains Andreas ZimmerHuawei Head of Product.
A related and more aware future
Despite progress, 50% of the European population does not yet have a smartwatch, indicating a
big growth potential. The goal? Integrate more and more technology into people’s newspaper, offering simple tools but reliable to improve the quality of life.