Milan capital of international pop culture with Milan Games Week & Cartoomicsthe event that attracts hundreds of thousands of enthusiasts every year video games, comics, music, cinema, TV series, illustration, collecting and entertainment what a soul from 28 to 30 November Milan Fair. Theme of the 2025 edition “OnLife” because it is an event for experts but also a privileged observatory on how the shared imagination of the new generations is changing, fusing the real and digital world, tradition and technology, play, profession and tells how everyone’s life is now developing without clear boundaries between online and offline.
THE video games they are no longer a pastime for a few but, for years, a cultural industry worth billions, with protagonists who often have star status. They arrive in Milan figures who gave voice and face to characters known throughout the world as Troy Bakersymbol of the new generation of voice actors-performers, Rob Wiethoff And Roger Clarkinterpreters of the protagonists of the saga Red Dead Redemptionone of the most loved and discussed of recent years for its ability to describe the West as if it were cinema. With them Hitoshi Sakimoto legend of music for video games, author of the soundtracks of much loved titles, capable of transforming gaming into an emotional experience and who will tell how contemporary pop culture is now multimedia and is expressed at the confluence of different languages - music, graphics, animation, narrative – which converge in video games as in cinema.
However, Milan Games Week & Cartoomics does not only thrive on large international productions. An important part of the program is dedicated to the development of the sector in Italy which this year will bring several to the fore national studios with their debut titles and their authors on stage between trailers and stories of those who, in our country, are building a young but promising industrial sector, capable of speaking to the world.
The world of comic book it will be represented in great style, with guests that even those who don’t read manga or comics know indirectly. It will come Brian Michael Bendisthe creator of characters like Jessica Jones And Miles Moralesat the center of the global success of the new Spider-Man. They will be there CB Cebulskieditor-in-chief of MarvelAnd Peach Momokoone of the most influential authors of the moment, protagonist of the relaunch of the line Ultimate. From Japan they will land in Italy for the first time Hidenori Kusaka And Satoshi Yamamotothe authors of the official manga Pokémon: a presence that demonstrates how this imagery has become a universal language for at least three generations. The big one Italian tradition will be celebrated with a international volume dedicated to Diabolik which transforms the King of Terror into an ambassador of our country’s excellence; Mickey Mouse will celebrate the 40th anniversary of the first story published in Italy with a panel dedicated to interactive narrative. This is to remember that even “popular” comics have never stopped innovating.
From digital to analog with board games, trading cards, miniatures and collectibles. To testify how much the return to physical play both a growing cultural and commercial phenomenon, there will be historic brands such as Magic, Pokémon, Funko Pop! and even IKEA Italy which debuts with a project dedicated to role-players and the socializing force of gaming around a table.
Milan Games Week & Cartoomics is also show because they will take turns on the central stage concerts, performances and radio linkswith the presence of the conductors of Radio 105 and a musical line-up that unites the Italian urban scene and guests like Fred De Palma, BigMama and Sarah Toscano. Absolute novelty national final of the K-Pop League Italytestimony to how Korean culture has become an integrated part of the global taste of younger people.
THE cosplayer instead they will give life to scenography, parades and immersive areas dedicated to the great film and television franchises: from Star Wars to the most famous videogame sagas, the public will be able to experience a dimension that recalls the experience of theme parks, with sets, extras and live activities.
Milan Games Week & Cartoomics will launch a social message: Cariplo Foundation will bring the project ZeroNEETborn for listen to and involve young people who do not study or work in Lombardyor, with the aim of putting them back at the center of building new opportunities.
All information on https://www.milangamesweek.it/