Are approximately 8.8 million the tons of plastic waste which every year end up in the oceans – that is, the load of a garbage truck dumped into the sea every minute – and endanger the sea life they ecosystemthe. On average worldwide only 15% of plastic is recycled, what remains is released into the environment or ends up in the unsorted waste bin and from there to the landfill or in convector heaters while all the plastic is disposed of incorrectly or abandoned on the street, in the woods or along rivers, it is destined to reach the Ocean.
With these premises on June 8th, on the occasion of the World Oceans Day, Sisal he threw “Ocean Guardians”, initiative available on Roblox online gaming platform which has the objective of raise awareness and inspire people to become part of the solution in protecting the oceans by fusing a new experience of interactive gameplay With the'education and theenvironmental activism.
“Ocean Guardians” was developed byInnovation Lab of Sisal in collaboration with Worldrise Onlusa non-profit association committed for years to protecting the marine environment and promoting a sustainable relationship between man and the sea. Thanks to this partnership, the information and activities proposed in the game are based on scientific data and concrete initiatives and offer users a authentic and in-depth vision on the topic of ocean conservation.
“L'Innovation Lab of Sisal acts as a technological Observatory and Competence Center, where innovation projects are developed and tested to be integrated not only into company activities, but also externally for the community in a logic of Open Innovation – explains Katia Colucci, head of innovation at Sisal -. We also develop within the Innovation Lab immersive projects and of exploration of metaversesand it is in this context that Ocean Guardians is born, a game based on Roblox that intertwines digital entertainment and environmental actionproposing activities in virtual world which have a positive impact on the real world. This project is the result of our commitment to promote environmental and social sustainability, reducing negative impacts and spreading a culture of sustainable innovation”.
THE MISSION
The task of the players is that of clean seabeds and beaches of the archipelago”Rune” come on plastic waste accumulated over time. The islands of the Ruune archipelago reflect true marine ecosystems, reconstructed thanks to the support of the expertise of Worldrise's marine biologists.objective of the game is to collect the plastics and deliver them to Binders present on each island to obtain points. THE points obtained allow you to carry out upgrades of equipment and boats, needed to explore deeper areas and collect rare plastics, which increase your score and speed up your progress in the game. Every piece of plastic waste collected by players potentially turns into a lesson: theinventory becomes a real one interactive encyclopedia because for each object, users can discover the objects composition, common use, dating, correct disposal and degradation time in the environment.
With the launch of Ocean Guardians, Sisal confirms its commitment to building a more responsible futurepromoting environmental awareness through
the use of new digital platforms. Ocean Guardians is not just a game, but a Invitation for everyone to become guardians of the oceansprotecting our planet for future generations.